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New Collection Global Launch

FRATO New Collection Global Launch at NYCxDesign - Kickoff Breakfast

On May 15th, our Park Avenue Flagship store opened its doors to host the “KICKOFF BREAKFAST” event, in partnership with NYCxDesign.

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A morning to remember

During London Design Week, we shared a closer look at Portuguese craftsmanship. Through an exhibition featuring imagery, film, and tactile elements, we invited visitors to follow the journey from raw material to finished design — a process where care and attention to detail define every piece we create.This focus on dialogue and personalization was highlighted during an exclusive talk with designer Arma. Having already collaborated on several bespoke Frato projects, Arma shared insights into her creative process and her experience working with us. It was an inspiring conversation on how material experimentation and artisanal expertise combine to bring unique pieces to life.

For us, every project is an opportunity to create something tailored, exploring techniques and solutions adapted to each space. From individual pieces to full interior curation, we are driven by the dedication to transform a shared vision into a tangible reality.It was an incredibly positive week, filled with inspiring encounters and the pleasure of sharing our passion for design. We look forward to the new collaborations and ideas that this experience has sparked.

Over a refined morning gathering, our guests shared inspiring insights on design and craftsmanship, fostering organic networking in an exquisite atmosphere. The event held an additional highlight: witnessing firsthand the debut of our latest collection: a sophisticated expression of timeless design and the spirit of discovery.

Visit our Park Avenue Flagship Store in New York to discover our New Collection.