Frato is excited to announce the revamp of its iconic showroom at Harrods, London. This prestigious space has been home to Frato’s sophisticated collections since 2016, and with this new update, it continues to offer visitors a fresh, immersive experience. The showroom now features a refined layout that seamlessly integrates the arrival of Frato’s New Collection pieces alongside an array of timeless classics, presented in alternative finishes to inspire every taste.
As one of the world’s most famous luxury department stores, Harrods has long been a perfect setting for Frato’s elegant designs. The new showroom revamp reinforces this harmonious relationship, highlighting Frato’s commitment to innovation and craftsmanship while enhancing the iconic ambiance of Harrods. The space now feels more open and inviting, providing an ideal environment for clients to explore the beauty and versatility of Frato’s furniture and home accessories.
Among the New Collection pieces, visitors will discover beautifully crafted items that embody Frato’s signature blend of sophistication and functionality. From sleek dining tables and plush armchairs to statement lighting and expertly finished consoles, every piece is meticulously designed to meet the highest standards of luxury. These fresh additions breathe new life into the showroom, while their alternative finishes—featuring a mix of bold textures and refined materials—offer endless possibilities for personalization.
Frato’s Harrods showroom is also a celebration of the brand’s long-standing ethos of customization. Clients can choose from an expanded selection of finishes, allowing them to tailor each piece to fit their individual style and interior design vision. Whether it's a bespoke coffee table with a unique veneer or a modular sofa upholstered in a one-of-a-kind fabric, Frato’s versatility shines through in every detail.
We invite you to visit Frato’s updated showroom at Harrods and experience the New Collection firsthand. Explore the exquisite craftsmanship, luxurious materials, and personalized design options that make Frato a leader in contemporary interiors. The showroom's refresh signals a new chapter in our ongoing journey at Harrods, offering both loyal clients and new visitors a chance to be inspired by Frato's evolving design vision.